Ryile Lane Fitness

https://rylielanefitness.com/

Challenge

Rylie Lane Fitness was a brand new company which started out of lockdown, offering online fitness coaching. With no previous website we had a clean slate to start with. The website needed to showcase what they could offer in just a few pages but also incorporate all of their social media channels as that is where they are most active.

Strategy

We started off with a mood board and sample websites they liked the look of. We used the branded colours to build the base of the website and then split the site out into sections so we could start adding content. We also built in YouTube and Instagram Feeds so potential customers could view all of Rylie’s content in once place should they wish to.

The Process

Socials

We built in feeds directly from Rylie Lane Fitness YouTube and Instagram Accounts. These update every hour looking for new content. As soon as it find it pulls through to the website so the site always has the latest content they have posted.

Blog

Rylie also wanted a way to write articles and use this as a place to draw customers into. We built a blog section for customers to able to view these. It also gives a reason for customer to view items on Isntagram and then click a link to come through to the site.

Email

As a new site we needed to get Rylie Lane Fitness an email account as well as a domain name. We set them up on a CondorDesign server and then linked this into Gmail so they could use a platform they were comfortable with to send and receive all their emails to clients.

Contact Forms

Most customers who come to the site will want to leave Rylie a message regarding what they want from her. We set up a contact form that sends all requests straight to her email and from here she can start up a conversion with the customer. We also linked this in with Google Forms so customers can fill in a pre questionnaire before signing up.