Loughton Self Drive

https://loughton-selfdrive.co.uk/

Challenge

Loughton Self Drive has been operating since 1994 and had a website previously that just wasn’t up to scratch. It was old and outdated and was hard to update. The issue being that whenever they updated their cars, they couldn’t add these to the site. The site was also hard to navigate and didn’t represent the modern cars they hire out.

Strategy

Working alongside Longman Media Co, we set out to completely overhaul the site from top to bottom. We built this on a CondorDesigns hosted server so it could handle the amount of images and media we would be uploading. Longman Media Co went and took photos of all the vehicles in the fleet and produced a video we could use as a background for the header of the site. We then looked to make the navigation for customer easier splitting each type of cars into sections and just using the main page to hold all the information customers could want to know about the company.

The Process

Booking Forms

Most of Loughton Self Drives Business is done by people visiting the site and using the booking forms to choose cars. We added one right to the top of the home page so returning customers who knew what they wanted to access this quickly. On every page there is also booking forms so as customers view the vehicles on the site they can book straight from there.

Image Sliders

Due to the amount of photos we wanted to add, we built every page with image sliders. These are on a loop so the customer can scroll down the page and the images will change so they can see all angles of the car easily.

Updates

The issue before was that they couldn’t easily update the images on the website. Loughton Self Drive have opted to pay for ongoing maintenance with CondorDesigns. This allows them unlimited edits to the site whenever they need it. We have built it so everything is also modular as well. This means we can swap and change items quickly with minimal effort.

FAQ

As with all companies the same questions usually come up all the time. Longman Media Co worked with Loughton Self Drive to gather all this information so we could display it in an easy way for customers to read. It gives customers one place to get answers to most of their questions before hiring a vehicle.