Project Description

Challenge

As a brand new start-up team with a look to do things differently we wanted to work to build a website that was different to other cheerleading team websites. Traditionally cheerleading websites in the past have not been that sophisticated and have always used the approach of word of mouth rather than new methods to gain athletes. Also starting during lockdown meant we had limited images and collateral for the site.

Strategy

We started off looking at elements other sites had got right that we liked and looked to incorporate those elements into our own. We spent a great deal of time setting up social media pages and adding and writing content for the site that linked everything together. From here we built all the pages and used placeholders for the images until it was safe to get real images for the site. This allowed us to launch a fully working website we could update as we moved out of lockdown.

The Process

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