Goodlife Competitions

https://goodlifecompetitions.co.uk/

Challenge

Having already established a working website that was working well, Goodlife competitions chose Condor Designs to help alongside another website development agency to work on making the website more accessible and easy to navigate for their customers. Alongside this we needed to implement some third party marketing tools to gather customer data.

Strategy

Working together we created multiple landing pages for each of the new competitions. This design was cleaner and eaiser for customers to navigate, taking customers through a journey to view all products available. We also built links to marking tools to collect user information inline with GDPR. This allowed us to be able to market these competitions to customer as upsells and drive engagement via email marketing campaigns.

The Process

Security

In order to comply with regulation’s and advertiser’s, we need to make sure the site’s security was of the highest priority. We worked with the companies in questions to abide by their rules and geo-block certain countries and to make sure certain aspects such as payment security were over met.

Maintenance

Being such a large site that is well known within the industry Goodlife Competitions needed an agency that could be available 24/7. As more and more competitions are released and with different end dates competitions need to be switched over at a moments notice and ensure there are no errors as not to lose any customers.

Analytics

As Goodlife Competitions expanded they needed a way to track how many users were visiting the site and from where to make sure it was optimised for each customer. We also used the analytics to check for dead ends and potential blocks that customers come to when browsing. Fixing these issues as they happen to ensure conversion rates are kept high.

Marketing

A key element in the competition space is marketing to your customers. To enable this we worked with a third party marketing tool to embed sign up forms onto the website to gather customer data. Using this data and in line with GDPR compliance, we were able to increase conversions with customers who have not yet brought a product but had shown interest.